Nescafé has won the wrath of disgruntled coffee drinkers who are furious that the company has changed the recipe for their favorite brew.
The company launched a “new and improved” Café Menu line in July, which includes 14 styles of instant coffee bags, including strong cappuccino, hazelnut latte and white chocolate mocha.
While baristas might not think instant coffee drinkers are so picky, the backlash against the new blends suggests otherwise.
Dozens of disgruntled customers have taken to social media to express their anger and disgust, leaving Nescafé to desperately try to contain their rage.
“Sorry but this ‘new’ recipe for this once delicious coffee is just awful,” Tiffany Jackson wrote on Nescafé’s Facebook page.
Suzie Gordon complained that she didn’t have enough oomph with the new blend, posting: “COFFEE IS NOW NOT PERFECT – You changed it. I DRINK STRONG COFFEE.”
“Nescafe, what did you do with your new ‘creamier, more frothy’ cappuccino? It’s disgusting! I loved the old version, maybe too much,” said another.
I think we need to create our own page … Bring back the original cafe menu..see how many consumers respond … Nescafé, you left me with a bad taste in my mouth with your creamier and frothy version
Posted by Denise Kitching on Tuesday, September 1, 2015
Another woman posted a photo of the old and new products, which appeared to show a greater concentration of powdered milk in the new version.
Nescafé responded to the fury by blocking some of the more vigorous plaintiffs.
Tabatha Voss said Nescafé prevented her from commenting on her Facebook page and deleted several of the comments she made over the past month.
“There have been literally hundreds of complaints from people about the new taste and a lot of those comments are gone,” she said.
The company begged others to keep their anger under control, asking a woman to stop posting an image calling on Nescafé to reinstate the old product.
“While we truly appreciate your passion for our range of NESCAFÉ coffee menus, we ask that you stop posting this image as it violates our house rules,” the Nescafé account wrote.
Why the hell did you change the recipe for the strong cappuccino … I’ve had 2 cups of it now and it’s terrible. I’ve been drinking this one for years, it was the best. I will never buy it again !!!!!
Posted by Dawn Morgan on Thursday, September 3, 2015
A spokesperson for Nescafé owner Nestlé Australia said the new product was developed based on feedback from customers who wanted a creamier cup of coffee.
“We then tested it extensively with our consumers, who preferred the new taste,” she said.
The spokesperson was unable to comment on how the new recipes differed from the old ones.